Benefits of using affiliate management for your small business

Their innovative approach to digital sales and their determination to continuously improve the performance of their clients’ affiliate programmes is second to none. Nadeem and his team are extremely professional, enthusiastic and an all round a great pleasure to work with.” A major aspect of running an affiliate program is finding high-quality affiliates. By using affiliate management, expect excellent knowledge and expertise in optimisation to help you get quality traffic and higher conversion rates. An affiliate management company can watch your competitors, monitor their promotions and campaigns and make relevant recommendations.

Affiliates and advertisers repeatedly tell us they enjoy working with us because we are passionate and will go out of our way to satisfy their requirements. Product data feeds used to be for the likes of Google Shopping and a select few price comparison sites. Now there are specialist affiliates in all main verticals, and event gifting apps too. Product feeds help you reach these partner’s audiences and keep your brand front of mind at the action step in the buying process. Reviews, articles, and videos take time to create, the content creators behind this work should be rewarded if it adds value. Visarc can help you understand the impact of content publishers beyond the last click, growing your digital presence.

Through the Affiliate Management Academy, we have trained over 100 affiliate managers, an intensive training course that provides practical learning & personal development to iGaming executives. A good affiliate management company always has your business’ best interests in mind. Affiliate management involves removing low or no-value affiliates that would only want to benefit from your traffic and earn commissions by intercepting that traffic. Often the most important task when managing an affiliate programme is data and campaign analysis. Being able to identify what has worked well, and what hasn’t worked so well, will enable you to constantly improve and optimise your affiliate performance. Enables users to customize a platform with their own brand, run offers, manage publishers, generate invoices and so on.

An Hour a Day

Offerslook provides real-time reports with visualized data snapshots as well as counter-fraud features for ad networks. A tracking platform for affiliates and media buyers providing a full management suite such as analytic and campaign management. Don’t miss out – harness the opportunities which the affiliate market can bring to your business. Grow your revenue through a cost effective channel and generate the best possible return on investment for your marketing spend. We’ll plunge deep into the data to forensically analyse your digital presence, creating a strategy to drive forward your brand proposition from every angle. We capitalise on several digital tools that harness big data and analytics for real-time changes, using business process automation software to deliver the changes as you sleep.

We’ll help you think through the alternatives and we can even act on your behalf to ensure your programme is treated properly.. As firms realise the value of their affiliate-marketing schemes, they’re also waking up to the value of having someone in-house to complement, if not replace, a network arrangement. “People are prepared to put the resources behind it internally as well because of the results it drives,” explains Cooper.

However, there does exist a few which you can be utilised no matter the campaign you employ. Undergraduate affiliate students are typically in their third/junior year of study and are treated as third year students at UCL. In the past students have returned to take up places on MSc programmes offered by the UCL School of Management.

affiliate programme management

Hiring an affiliate management agency provides you access to a vast affiliate network of connections immediately. If you choose in-house, you might need to spend a lot of time and effort in establishing good partnerships. On the other hand, an affiliate management agency already has established relationships in place. It means that they can easily hit the ground when running your affiliate program because they’re better versed affiliate management system at securing network discounts and negotiating paid placements for you. Our agency’s tried and tested approach to full-service affiliate campaign management is delivered by an experienced team of partnership marketing experts with nearly 20 years of combined performance marketing experience. Implementing your affiliate marketing program is smoother because affiliate management companies can help you attain your goals.

Increase Brand Visibility Online

The key function which proved popular was a ‘pay for performance’ aspect which utilised a commission model for proven results. Understanding the structure of an affiliate network, the relationships you form within them and how to optimise campaigns can only be honed once you understand the fundamental framework of how affiliate marketing works. Affiliate marketing is a profitable advertising technique that generates approximately 16% of online orders.

affiliate programme management

Tipalti enables you to eliminate manual payment tasks, while seamless international, local currency payments help you grow your network globally. And an unrivalled payment experience guarantees strong, lasting affiliate relationships. Used by GoDaddy, PubMatic, StackExchange, WP Engine and many more affiliate networks. Make smarter decisions with over ten million monthly tracking requests, customisable tiers, and real-time reporting.

Growth made simple with Shopblocks

They have complete freedom to choose the channel which works best in approaching their audience and can experiment with a variety of advertisers, creatives and their own content to hone their plan of attack. The emerging popularity of search engines during the 90s led to mass organization of websites, making the Web a far easier platform to use and navigate and in-turn opened many doors for the standard everyday user. Online advertising was then introduced in the basic models of CPM , CPC and fixed placement. These conventional models soon started seeing competition from more accountable options such as affiliate marketing.

Partner with PayKickstart to remove the technical hurdles, so you can focus on your product. Europe’s No.1 golf retailer, with 101 stores in the UK and Republic of Ireland, asked us to help manage the delivery of a new website. Reduce reliance on certain publishers while maximising opportunities across the affiliate funnel, harnessing value from all types of promotional methods. ThoughtMix provides regular reports so you can stay on top of performance, and monitor growth. Create meaningful campaigns and share audiences with like-minded, complementary brands.

“After numerous failures, we stumbled across Anicca Digital online and oh boy did they back the words out their mouth, we have seen significant improvements in our campaigns and continue to improve our operations.” Zeropark is performance ad-exchange platform for push, pop and domain redirect advertising. Part is that you get access to a whole range of promotion solutions to improve customer acquisition and retention.

  • Create and send your email campaigns easily then measure your success with our simple email marketing application.
  • The team at Tag Media have a unique network of operators, affiliates, providers and need to know people in the industry.
  • Alongside this, we will include a narrative that explains our work, what ROI you’ve seen as a consequence and our next steps to supercharge your affiliate campaigns.
  • Many affiliates and e-tailers join networks like TradeDoubler, Be Free or Commission Junction, which act as matchmakers but may offer management services too.
  • We’ll stay in constant communication, from acquiring new affiliate partnerships and leads, through the process of sales and performance, and will regularly report on your campaign’s progress.
  • With Outbrain smart targeting toolkit, you can promote your affiliate ads to the best audience.
  • Visarc can do the heavy lifting for you, designing and developing automated commission calculations and order validation processes, so you save time and money.

“In the UK,we now have in the region of 40 clients who take our consultancy services and 60 or 70 that take our account management services, which is basically a diluted version of the consultancy,” says Cooper. In other words, there are degrees of outsourcing the running of an affiliate scheme. We are a team of result driven affiliate junkies, devoted to performance and always looking to make the advertising world a better place.

Benefits of using affiliate management for your small business

Combining different channels from content sites, to social media and even hybrid models. Armed with so many options and evolving technology, there’s always a path ready to be explored. There is a number of benefits which can differ depending on the affiliate marketing approach you wish to take.

Their in-depth knowledge will help you grow and develop through partnerships. In order to maximise sales, it had to be highly optimised for search engines and needed to deliver an intuitive user experience. The new site adopted a light design to allow more content to be displayed, without impacting load times. It also enabled us to draw focus on key areas such as unique selling points, promotional items and cross-sell / up-sell opportunities. By integrating merchandising tools into their inventory, the site was able to behave in intelligent ways based on real world business rules.

Design and Development

It says publishers cannot bundle downloadable shopping software with other applications in a way that makes installation and uninstallation unclear. Such applications must be clearly presented and accepted by users, and easy to uninstall. We’ll get back to you within one business day via the contact details you provided.

affiliate programme management

Perhaps this is totally obvious from the description I haven’t checked since but just note that this is what this book is about. Although an interesting book and no doubt you can take pointers away if reading as an affiliate but alot of it is irrelevant taken from that viewpoint. In summary, a thoroughly worthwhile read for all parties and certainly the most comprehensive resource concerning affiliate programme management I have found. With our holistic approach to affiliate and partnership marketing, the Partnership Ecosystem, we offer a range of services for our clients.

Existing affiliate programmes

The tremendous efforts shown by him and everyone at Azam Marketing have significantly benefited our business.” Contact us to find out why the world´s most ambitious companies chose us to manage their affiliate programs. Logging into multiple affiliate platforms and running reports manually steals time away from valuable campaign management activity. Visarc can do the heavy lifting for you, designing and developing automated commission calculations and order validation processes, so you save time and money.

Our valuable industry expertise and network knowledge will enable us to guide you through the process of affiliate platform migration to ensure efficient profit, productivity and performance. The intermediary facilitating the relationship between advertisers and publishers. They provide the meeting place for both, and enable them to access and post the creatives they need. This is the role of TradeTracker, who provide the leading abilities for clients to optimise their online advertising. We handle the fundamentals such tracking transactions and as pay-outs, but also extend to offering advanced insights and an account management service to help achieve the perfect approach to your affiliate marketing.

By tracking results, based on revenue, new customer numbers and average order value you will stay in control and know your campaign is effective. A low-cost and low-risk approach to digital marketing, affiliate marketing can be an effective way to boost traffic and generate sales. It’s important the work they do to promote your products and services match up with your brand message.